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The case for strategy and planning: Part 1 – Why it matters

Last week, a report into the priorities and challenges faced by internal communications professionals caused an audible sharp intake of breath. The State of the Sector survey, carried out annually by Gatehouse Communications, provides a snapshot of the practices of internal communications around the globe and has become a benchmark for this growing profession. There were plenty of positives to take away – communications teams taking a more joined up approach, the function having a clearer purpose and gaining a broader remit across the organisation, and internal communicators becoming increasingly viewed as trusted advisors. However, these gains were somewhat undermined by a serious deficienc

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