August 9, 2018

Trust in an organisation is initially built through its brand and perceived reputation, which is then validated, or not, through a person’s actual experience as they begin to interact with that organisation. The gap between perception and experience affects where the level of trust is established. O...

May 18, 2018

Last week I attended the sell-out Institute of Internal Communications (IoIC) Live Conference at the lovely Hyatt Regency in Birmingham.  This annual conference, which brings together both in-house and agency internal communications professionals, is the IoIC’s flagship event and this year the theme...

April 18, 2018

Where the strategy sets the direction and goals, a plan is the commitment to ensuring their achievement. Planning allows you to break down seemingly large and complex tasks into smaller, more manageable activities that have better defined parameters and therefore making it is easier to identify the...

March 26, 2018

In the right hands, a good strategy should provide clarity of direction and purpose, inform decisions around plans and actions and demonstrate how you will achieve your objective over the longer term. I have found there can be many immediate benefits for both the organisation and IC function when de...

March 15, 2018

The State of the Sector survey, carried out annually by Gatehouse Communications, provides a snapshot of the practices of internal communications around the globe and has become a benchmark for this growing profession. There were plenty of positives to take away from the results for 2018 – communica...

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