What Inside Out Really Means and Why It Matters for Your Business.
I've been working as a communications consultant for many years. During that time, I've supported organisations of all sizes, from start-ups to household names. Over the last year I've been studying for a master's degree in Marketing and Digital Communications. That experience has given me the chance to step back and take a wider view. It helped me look not just at what I do, but how and why it works. As a result, I've defined a clearer and more focused offer that sits at the intersection of business consultancy, customer experience, engagement, communications, and marketing.
I call it Inside Out thinking.
Let me explain what Inside Out means...
Inside Out thinking is built on a simple idea: successful businesses are aligned from the inside out. That means your internal clarity, culture and communications come first. When those things are strong and consistent, the impact is seen externally in your marketing, your customer experience, your brand reputation and ultimately, your results.
At its core, inside out thinking comes from being clear on who you are and what you stand for. That clarity is the essence of your brand, and everything flows from it. I don't create your business strategy - I help you articulate it with crystal clarity. When you understand your own story, you can tell it confidently to others.
This applies whether you're running a large corporate or a micro business. The scale is different, but the principle is the same. If the people in your business are not clear on your purpose, your values or your plans, then what your customers experience will reflect that confusion. The story being told on the outside won't match what's really happening inside.
I've seen this disconnect in action and I've helped businesses of all sizes fix it.
That is what Inside Out Consulting is here to do. To help you connect your business strategy, your internal culture, your communications and your marketing into one cohesive whole. When you connect the dots, everything gets clearer. Decisions become easier. Your team becomes more confident. Your customers feel the difference.
This isn't theory for theory's sake. It's about making better decisions and creating stronger businesses. Whether you're a team of two or two thousand, thinking from the inside out can give you the clarity you need to grow.
If that sounds like something your business could benefit from, I'd love to help.
What Makes Inside Out Different.
I don’t believe in one-size-fits-all solutions. I’ll take the time to understand your business, your people and your goals before we create anything.
I combine deep expertise in internal communications, employee engagement and marketing strategy to offer something that most consultants can’t – a truly connected approach that works from the inside out.
You won’t get jargon or over-complicated plans. You’ll get honest advice, flexible support and ideas you can put into action straight away.
A Bit About Me (Rachel).
My career began in retail and I worked in operations, marketing and communications, working with brands like Dixons, Boots, EE, easyJet, Nandos and Wagamama (among others). After holding senior leadership roles in internal communications and strategy, I went on to launch and grow my own award-winning retail business (with my husband, Paul), which we sold after four successful years.
Today, I am studying for a master’s degree in Marketing and Digital Communications, and I work with small business owners, founders and leadership teams who want their brand to be more than skin deep.
I live in Cornwall and run Inside Out Consulting from Fowey, working with clients across the UK.
Let’s Work Together.
If you're looking for a fresh approach to marketing that starts from within, I'd love to hear from you.