There's something interesting about global media planning that could easily be missed. It's not just about buying advertising space in different countries, though that's certainly part of it. Let me tell you about what happened when eBay UK found itself in quite the predicament back in 2020...

Every business has a story. But not every business tells it well. And in today’s noisy, distracted world, being clear on your core narrative is not just helpful – it’s critical. It’s what gives your brand meaning, direction and the ability to connect with the people who matter most...

I'm currently at the halfway point of the taught element of my MA in Marketing and Digital Communications at Falmouth University, and it feels like the right moment to pause and share where I’m up to....

It is easy to look at big companies and feel like you're at a disadvantage. More money. More people. More reach. But size isn't everything. In fact, being small gives you advantages that big businesses often can't match. And those advantages are worth understanding. Here are four reasons why...

When we talk about branding, the conversation usually focuses on how things look. We think about logos, colour schemes, typography and packaging. But there’s another question that’s just as important and often overlooked: What does your brand sound like?This isn’t about expensive audio...

Inside Out is the result of everything I’ve learned through decades of experience, and more recently, looking at my work with fresh eyes while studying for a master’s in Marketing and Digital Communications....