Social media doesn’t have to run your life. Batch your content, schedule it, and let AI give you a head start with ideas and captions. Using a few simple tools keeps your feed active while freeing up your time....

Do you ever feel like there just aren’t enough hours in the day? Habit stacking could be a simple trick to help you get more done without the stress. It’s about linking new habits to things you already do, making them easier to remember and follow through....

Words in digital communication carry weight beyond their meaning. A phrase like ‘As per my previous message’ can unintentionally sound cold or frustrated. This post reflects on how we must carefully choose language to convey true intention and emotion in online conversations....

Most businesses overlook their most powerful marketing asset: their people. In this article, I share why internal advocacy - engaging your employees as passionate brand ambassadors - is your most underused growth strategy, and how simple, genuine moments can ignite lasting brand success....

Why every business should write its story (and how it keeps everyone on track). Picture this: someone asks what your business does. You launch into your pitch, but their eyes glaze over. Now imagine starting with a story instead – suddenly they're leaning in, asking questionS...

The media planning landscape has shattered into a thousand pieces. Where once we had simple TV spots and newspaper ads, today's planners navigate fragmented audiences, privacy paradoxes, and AI promises that both solve and complicate everything....

Struggling to make sense of your campaign data? You’re not alone. This article explores three key media performance metrics, Click-Through Rate, Conversion Rate, and Cost Per View, unpacking their true value and exposing their limitations so you can measure what really matters in digital marketing....

We often dismiss customer service as "just" entry-level work. But if you've ever worked a busy shop floor or dealt with difficult customers, you know better. The skills you learn in those moments - listening deeply, staying calm under pressure, treating everyone with respect...

The traditional "fish where the fish are" approach to media planning no longer works in today's fragmented digital landscape. Drawing from my experience and current industry research, this post explores how brands must adapt their strategies to capture attention across multiple platforms...

AI transforms media planning, but human creativity remains vital offering emotional depth, cultural insight, and breakthrough innovation. This post explores balancing AI efficiency with human ingenuity for truly impactful campaigns....

Over 1.5 million UK adults remain offline (Statista 2025), accounting for 3% of the population. A detail that might seem insignificant in today’s programmatic media landscape. Yet, this minority challenges a core assumption of modern marketing: that digital access is universal....

If No One Is Watching, Do Ethical Concerns and Personal Privacy Really Matter to Global Media Planning?...

If today feels a bit meh, if your excuses feel louder than your motivation, just take one small step. Lace up the trainers. Open the laptop. Show up, not perfectly, but fully....

The old rules no longer apply. In this post, I explore four key barriers that are reshaping the future of global media planning and how forward-thinking advertisers can respond. From extreme audience fragmentation and the attention economy to flawed measurement models and the ethical use of AI....

Over the next couple of weeks I'll be publishing a six-part series of posts on the topic of “Global Media Planning”, which I'm writing as part of my master’s degree in marketing and digital communication....

I’ve found myself completely hooked on Yellowstone and somewhere between the tense standoffs and moody silences, I realised something: Yellowstone is packed with powerful lessons about branding. Not the glossy, marketing-department kind, but branding as identity....

We hear a lot about Monday motivation, but for many of us, Monday isn’t the issue. If you’re running a business, studying, or managing personal goals alongside the rest of life, you’ll know that pressure doesn’t wait for the start of the week...

Gut feel is the quiet confidence that comes from seeing patterns, reading signals, and recognising familiar shapes in unfamiliar territory. The sort of decision-making that says, “I’ve seen this before – maybe not exactly like this, but close enough to know what will probably happen next.”...

This week, my master’s reading on “Global Media Planning Foundations” has prompted me to think about the evolving challenges facing media planners in today’s digital landscape....

What Are You Building? Is your team a chain? A rope? An elastic band? The best teams I’ve seen often draw on all three qualities. They know when to hold firm, when to flex, and when to pull together....