I’ve found myself completely hooked on Yellowstone and somewhere between the tense standoffs and moody silences, I realised something: Yellowstone is packed with powerful lessons about branding. Not the glossy, marketing-department kind, but branding as identity....

When we talk about branding, the conversation usually focuses on how things look. We think about logos, colour schemes, typography and packaging. But there’s another question that’s just as important and often overlooked: What does your brand sound like?This isn’t about expensive audio...