There's something interesting about global media planning that could easily be missed. It's not just about buying advertising space in different countries, though that's certainly part of it. Let me tell you about what happened when eBay UK found itself in quite the predicament back in 2020...

I'm currently at the halfway point of the taught element of my MA in Marketing and Digital Communications at Falmouth University, and it feels like the right moment to pause and share where I’m up to....