The media planning landscape has shattered into a thousand pieces. Where once we had simple TV spots and newspaper ads, today's planners navigate fragmented audiences, privacy paradoxes, and AI promises that both solve and complicate everything....
The traditional "fish where the fish are" approach to media planning no longer works in today's fragmented digital landscape. Drawing from my experience and current industry research, this post explores how brands must adapt their strategies to capture attention across multiple platforms...
AI transforms media planning, but human creativity remains vital offering emotional depth, cultural insight, and breakthrough innovation. This post explores balancing AI efficiency with human ingenuity for truly impactful campaigns....
Over 1.5 million UK adults remain offline (Statista 2025), accounting for 3% of the population. A detail that might seem insignificant in today’s programmatic media landscape. Yet, this minority challenges a core assumption of modern marketing: that digital access is universal....
If No One Is Watching, Do Ethical Concerns and Personal Privacy Really Matter to Global Media Planning?...
The old rules no longer apply. In this post, I explore four key barriers that are reshaping the future of global media planning and how forward-thinking advertisers can respond. From extreme audience fragmentation and the attention economy to flawed measurement models and the ethical use of AI....
Over the next couple of weeks I'll be publishing a six-part series of posts on the topic of “Global Media Planning”, which I'm writing as part of my master’s degree in marketing and digital communication....
This week, my master’s reading on “Global Media Planning Foundations” has prompted me to think about the evolving challenges facing media planners in today’s digital landscape....
There's something interesting about global media planning that could easily be missed. It's not just about buying advertising space in different countries, though that's certainly part of it. Let me tell you about what happened when eBay UK found itself in quite the predicament back in 2020...
I'm currently at the halfway point of the taught element of my MA in Marketing and Digital Communications at Falmouth University, and it feels like the right moment to pause and share where I’m up to....